Wednesday, March 11, 2009

Bob Hund Release a New Single-Literally

Today's post is not really about linguistics, it's more about marketing. But the concept was too amusing not to mention.

Swedish rock band "Bob Hund" (or Bob Dog, in English) have been around for awhile, and apparently have a pretty large fanbase, at least on LastFM. I suppose after releasing several albums an artist might get bored with the typical constraints of the album, EP and single format. Why not create art and literally release a single?

Well, Bob Hund decided to do just that. They created a website about their new single, “Fantastiskt”, which they are auctioning off on eBay. If you're the lucky winning bidder (topping the current bid of $2,025) you get the vinyl dub plate of the single installed on a turntable with the lyrics etched on the top...a single in literal single form, ready to play.

If you can't afford this awesome art piece, here's a free YouTube video of their song "Danse efter min pipa". Just to show you that things are sometimes linguistically lost in translation, since I don't speak Swedish I put "Danse efter min pipa" into an online translator. The result was "dance after face hole." I hope this translation is incorrect.

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